ABOUT ME
Ahmed Sharaf
A Professional Executive, Consultant and Coach with a proven track record spanning 20 years in Creative Designing, Marketing, Branding, Media, Communications, Public Relations, Printing Management, and Event Management.
• PhD Researcher in Strategic Media & Territorial Branding​
• Master Degree in Marketing, Management, Communications, and Media
Université Paris-Sorbonne - CELSA / Paris - France
• Bachelor Degree in Graphic Designing, Printing, Publishing, and Packaging
Faculty of Applied Arts - Helwan / Cairo - Egypt
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1997-2010, I worked as a graphic designer through all levels: junior, senior, art director, creative director, and graphic design manager, almost 8 years in agency-side positions, and 5 years in client-side ones.
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2011, I made a little shift in my career and started focusing more on marketing, communications, event management, campaign planning, public relations and media.
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2013, aligning with starting my Master’s study, I founded Abu Dhabi branch of the Egyptian branding and communications agency “Sharaf Media”, and I’ve led the executive operations to work more on brand developing, corporate identities, brand guidelines, event management, media planning, communications activities, and corporate video production.
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2017, alongside with preparing for my Ph.D. in Branding and Strategic Media, I’ve started my branding educational initiative “Branditute.com” with an ambitious plan to become the first online branding institute in the world.
BRANDING ACHIEVEMENTS
CICPA
Brand Management
I worked as a "client-side" brand creator / manager at CICPA, Abu Dhabi - UAE, to overview the brand strategy, create and implement the brand image, brand identity and brand guidelines, create sub-brands, manage the sponsorship approach, develop the brand awareness through branding campaigns, events and corporate communications.
Rabdan Academy
Branding Project
I worked as a temperory "client-side" brand controller at Rabdan Academy, Abu Dhabi - UAE, to overview the brand strategy, create the branding photo library, and review the brand guidelines deliverables. My mission was to supervise the outsource branding agency to achieve the best objectives out of the Rabdan Academy's brand.
ADDC / AADC
Brand Guidelines Developing
As my ex-role as the "design and pre-press manager" at Venus Printing Press, Abu Dhabi - UAE, I was developing, implementing, and amending technical elements within the brand guidelines of Abu Dhabi Distribution Company (ADDC) and Al Ain Distribution Company (AADC).
Angelito Kids Wear
Full Branding / Brand Management
Whilst my role as the "consultant director" at Sharaf Media, Abu Dhabi - UAE, I created and still directing the brand strategy, the brand image, the brand identity and the brand guidelines of Angelito Kids Wear. Overview all brand awareness touchpoints, digital and prints.
ADNOC Distribution
Brand Guidelines Developing
As my ex-role as the "design and pre-press manager" at Venus Printing Press, Abu Dhabi - UAE, I was developing, implementing, and amending technical elements within the brand guidelines of ADNOC Distribution Company.
Tamween Pack
Full Rebranding / Brand Management
Whilst my role as the "consultant director" at Sharaf Media, Abu Dhabi - UAE, I created and still directing the brand strategy, the brand image, the brand identity and the brand guidelines of Tamween Pack. Overview all brand awareness touchpoints, digital and prints.
Cortigiano Restaurant
Branding Project
Whilst my job as an "Art Director" at TAM Promotions Advertising Agency, Cairo - Egypt, I was committed to develop and implement the brand image, and brand identity of Cortigiano Restaurant - Egypt
Quranway
Full Branding / Brand Management
Whilst my role as the "consultant director" at Sharaf Media, Abu Dhabi - UAE, I created and directed the brand image, and the brand identity of Quranway Encyclopedia.
Bihar Initiative
Rebranding / Brand Management
As a "client-side" brand manager at CICPA, Abu Dhabi - UAE, I managed the brand strategy, the brand image, and the brand identity of Bihar Initiative via all brand touchpoints.
